In the age of Apple iPad and Android devices Electronic Publishing Software become more and more popular. Publishers try to use them as competitive advantage and a way to broaden their reach.
Why publishers need Electronic Publishing Software?
Publishers of all sizes can benefit from using Electronic Publishing Software in their day-to-day workflow. For one going mobile enlarge number of ways readers can access your publication. Secondly publishers that previously were operating only locally now can reach new markets without enormous costs of doing so 10 years ago. Lastly publishers can be one of the first in their category, therefore gain significant advantage over late adopters.
This is not only limited to big publishing companies. Introduction of App Store Newsstand and Google Play newsspaper and magazine categories allowed small publishers compete with big companies on equal rights. Final call is made by readers around the world. They vote with their credit cards.
Use of Electronic Publishing Software and fast adoption of iPads and Android tablets democratize publishing market and help small and medium publishers in a way that was simply not available to them few years ago.
There are several reasons why magazine and newspaper publishers adopt Electronic Publishing Software so fast.
Firstly use of Electronic Publishing Software helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Electronic Publishing Software help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Electronic Publishing Software help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Why Publishers should use Electronic Publishing Software?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Electronic Publishing Software were developed to help publishers focus on their job better.
PressPad - Electronic Publishing Software that will help you reach new readers worldwide
PressPad helps publishers deliver their content to iPad and Android tablets users with a sexy and easy to use dedicated applications. It only takes few steps to set up a dedicated mobile application for your magazine.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!