Magazine and newspaper readers are looking for their favorite titles on their iPads and publishers have to respond quickly. This is why Free Publishing help shape publishing industry nowadays.
Free Publishing help small and medium publishers compete with big rivals
When Apple introduced the iPad in 2010 very few small publishers thought they can compete with big titles. What has happened since then surprised experts and media all around the World: rise of Free Publishing helped mostly small publishers, while big media corporations fall behind or got stuck with custom build solutions that aged fairly quickly.
How Free Publishing can help you grow?
Every magazine publisher wants to grow. This is particularly hard in todays economy and with a limited resources. Fortunately there is an easy way to significantly enlarge markets that your company address – and this is mobile. While going mobile may sound tough it really isn't with a help of Free Publishing.
Publishers can test mobile markets spending very little money comparing to building custom solution. Therefore reach new people and grow!
Why publishers need Free Publishing?
Publishers of all sizes can benefit from using Free Publishing in their day-to-day workflow. For one going mobile enlarge number of ways readers can access your publication. Secondly publishers that previously were operating only locally now can reach new markets without enormous costs of doing so 10 years ago. Lastly publishers can be one of the first in their category, therefore gain significant advantage over late adopters.
This is not only limited to big publishing companies. Introduction of App Store Newsstand and Google Play newsspaper and magazine categories allowed small publishers compete with big companies on equal rights. Final call is made by readers around the world. They vote with their credit cards.
Use of Free Publishing and fast adoption of iPads and Android tablets democratize publishing market and help small and medium publishers in a way that was simply not available to them few years ago.
PressPad Free Publishing
PressPad sees significant grow in the magazine category over last couple of month. The tool delivers a holistic approach to mobile publishing. With it Publishers can simply upload their content online, click "publish" and have a dedicated iPad and Android application ready. Try PressPad free.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!