Up until 2010 magazine publishers followed a very know path. Last big thing that happened to publishing industry was invention of the Internet and ever since not much changed. Until 2010 when completely new category of devices was introduced and very well adopted by the users: Apple iPads and Android tablets.
There are several reasons why magazine and newspaper publishers adopt Free Publishing Software so fast.
Firstly use of Free Publishing Software helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Free Publishing Software help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Free Publishing Software help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Magazines and newspapers around the World use Free Publishing Software already
Introduction of iPad in 2010, closely followed by Android tablets few months later really changed the way people consume content nowadays. New opportunities opened for many publishers and significant percentage of them already uses Free Publishing Software to get to the readers.
How Free Publishing Software can help you grow?
Every magazine publisher wants to grow. This is particularly hard in todays economy and with a limited resources. Fortunately there is an easy way to significantly enlarge markets that your company address – and this is mobile. While going mobile may sound tough it really isn't with a help of Free Publishing Software.
Publishers can test mobile markets spending very little money comparing to building custom solution. Therefore reach new people and grow!
PressPad Free Publishing Software
PressPad sees significant grow in the magazine category over last couple of month. The tool delivers a holistic approach to mobile publishing. With it Publishers can simply upload their content online, click "publish" and have a dedicated iPad and Android application ready. Try PressPad free.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!