Up until 2010 magazine publishers followed a very know path. Last big thing that happened to publishing industry was invention of the Internet and ever since not much changed. Until 2010 when completely new category of devices was introduced and very well adopted by the users: Apple iPads and Android tablets.
Magazines and newspapers around the World use Inhouse Digital Publishing already
Introduction of iPad in 2010, closely followed by Android tablets few months later really changed the way people consume content nowadays. New opportunities opened for many publishers and significant percentage of them already uses Inhouse Digital Publishing to get to the readers.
Publishers get more readers with Inhouse Digital Publishing
Increasing the number of channels publishers can reach new readers is probably number one job today for publishing companies. Apple started mobile revolution in 2010 with release of original iPad and suddenly publishers woke up in a reality where they have to embrace this new medium. Simple Inhouse Digital Publishing were developed to help publishers focus on delivering content to readers, relieve them of IT headache and dealing with App Store and Google Play Store policies.
Inhouse Digital Publishing save tons of time and money
When you do the math and recap all of the costs, moving magazine mobile can end up very expensive. There all those costs that normally don't occur when you thing about magazine or a newspaper: hiring IT guys, setting up an infrastructure, managing software developers, designing for mobile, UX and UI testing, and so on.
Publishers choose Inhouse Digital Publishing to reduce all this cost, but more importantly to focus on what they do best – creating great and original content for their readers.
Examples of Inhouse Digital Publishing
PressPad is a great example of Inhouse Digital Publishing. Publishers don't have to learn new software, as it runs in the browser. They don't have to spend time or money on development, because PressPad takes care of that and constantly updates it to a newer version. Finally using tools like that help publishers focus on their job and create outstanding content.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!