New wave of Interactive Digital Magazine
Publishers increase interest in Interactive Digital Magazine to limit their overhead costs, deliver content faster and build relationship with readers on wider variety on mobile devices.
Reasons behind publishers adopting Interactive Digital Magazine
There are several reasons why magazine and newspaper publishers adopt Interactive Digital Magazine
Firstly use of Interactive Digital Magazine
helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Interactive Digital Magazine
help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Interactive Digital Magazine
help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Interactive Digital Magazine save tons of time and money
When you do the math and recap all of the costs, moving magazine mobile can end up very expensive. There all those costs that normally don't occur when you thing about magazine or a newspaper: hiring IT guys, setting up an infrastructure, managing software developers, designing for mobile, UX and UI testing, and so on.
Publishers choose Interactive Digital Magazine
to reduce all this cost, but more importantly to focus on what they do best – creating great and original content for their readers.
How Interactive Digital Magazine can help you grow?
Every magazine publisher wants to grow. This is particularly hard in todays economy and with a limited resources. Fortunately there is an easy way to significantly enlarge markets that your company address – and this is mobile. While going mobile may sound tough it really isn't with a help of Interactive Digital Magazine
Publishers can test mobile markets spending very little money comparing to building custom solution. Therefore reach new people and grow!
Interactive Digital Magazine examplesPressPad
is a great example of Interactive Digital Magazine
. With an easy to use interface, no software to install and quick response time Publishers can deliver dedicated applications to App Store and Android market in a matter of minutes. PressPad
is free to try and no long-term commitment is necessary.