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Magazine Publishers need to use Interactive Digital Magazines

Up until 2010 magazine publishers followed a very know path. Last big thing that happened to publishing industry was invention of the Internet and ever since not much changed. Until 2010 when completely new category of devices was introduced and very well adopted by the users: Apple iPads and Android tablets.

Why Publishers should use Interactive Digital Magazines?

Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Interactive Digital Magazines were developed to help publishers focus on their job better.

Reasons behind publishers adopting Interactive Digital Magazines

There are several reasons why magazine and newspaper publishers adopt Interactive Digital Magazines so fast. Firstly use of Interactive Digital Magazines helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Interactive Digital Magazines help them do that. Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Interactive Digital Magazines help reduce cost significantly both in terms of time and money. Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.

How Interactive Digital Magazines can help you grow?

Every magazine publisher wants to grow. This is particularly hard in todays economy and with a limited resources. Fortunately there is an easy way to significantly enlarge markets that your company address – and this is mobile. While going mobile may sound tough it really isn't with a help of Interactive Digital Magazines. Publishers can test mobile markets spending very little money comparing to building custom solution. Therefore reach new people and grow!

PressPad brings publisher closer to the reader

PressPad founders use to run a consulting company that was approached by magazine publishers all the time. They couldn't sell their services due to time and money required to plan and develop custom build applications. They realized there is a niche for that kind of software and this is how PressPad was created – a free to try, simple to use, yet powerful tool that is now friend to hundreds of magazine titles around the Globe.
Interactive Digital Magazines | PressPad

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