Between 2010 (introduction of Apple iPad) and today Interactive Magazine become a necessary element of Publishers toolkit. They sit in the same compartment as Adobe InDesign now.
Interactive Magazine save tons of time and money
When you do the math and recap all of the costs, moving magazine mobile can end up very expensive. There all those costs that normally don't occur when you thing about magazine or a newspaper: hiring IT guys, setting up an infrastructure, managing software developers, designing for mobile, UX and UI testing, and so on.
Publishers choose Interactive Magazine to reduce all this cost, but more importantly to focus on what they do best – creating great and original content for their readers.
Magazines and newspapers around the World use Interactive Magazine already
Introduction of iPad in 2010, closely followed by Android tablets few months later really changed the way people consume content nowadays. New opportunities opened for many publishers and significant percentage of them already uses Interactive Magazine to get to the readers.
There are several reasons why magazine and newspaper publishers adopt Interactive Magazine so fast.
Firstly use of Interactive Magazine helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Interactive Magazine help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Interactive Magazine help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
PressPad Interactive Magazine
PressPad sees significant grow in the magazine category over last couple of month. The tool delivers a holistic approach to mobile publishing. With it Publishers can simply upload their content online, click "publish" and have a dedicated iPad and Android application ready. Try PressPad free.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!