Up until 2010 magazine publishers followed a very know path. Last big thing that happened to publishing industry was invention of the Internet and ever since not much changed. Until 2010 when completely new category of devices was introduced and very well adopted by the users: Apple iPads and Android tablets.
How Magazine App can help you grow?
Every magazine publisher wants to grow. This is particularly hard in todays economy and with a limited resources. Fortunately there is an easy way to significantly enlarge markets that your company address – and this is mobile. While going mobile may sound tough it really isn't with a help of Magazine App.
Publishers can test mobile markets spending very little money comparing to building custom solution. Therefore reach new people and grow!
Why Publishers should use Magazine App?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Magazine App were developed to help publishers focus on their job better.
Magazine App help small and medium publishers compete with big rivals
When Apple introduced the iPad in 2010 very few small publishers thought they can compete with big titles. What has happened since then surprised experts and media all around the World: rise of Magazine App helped mostly small publishers, while big media corporations fall behind or got stuck with custom build solutions that aged fairly quickly.
Magazine App leader: PressPad
When time is money (always?) Publishers turn their attention to companies like PressPad. What PressPad does is create a hustle–free environment where Magazine owners simply upload a PDF file, click "publish" and can focus on marketing their app. No IT consulting, months of application development and extraordinary costs – PressPad is a simple online tool that exactly the same.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!