In the age of Apple iPad and Android devices Magazine Design become more and more popular. Publishers try to use them as competitive advantage and a way to broaden their reach.
Why publishers need Magazine Design?
Publishers of all sizes can benefit from using Magazine Design in their day-to-day workflow. For one going mobile enlarge number of ways readers can access your publication. Secondly publishers that previously were operating only locally now can reach new markets without enormous costs of doing so 10 years ago. Lastly publishers can be one of the first in their category, therefore gain significant advantage over late adopters.
This is not only limited to big publishing companies. Introduction of App Store Newsstand and Google Play newsspaper and magazine categories allowed small publishers compete with big companies on equal rights. Final call is made by readers around the world. They vote with their credit cards.
Use of Magazine Design and fast adoption of iPads and Android tablets democratize publishing market and help small and medium publishers in a way that was simply not available to them few years ago.
Publishers get more readers with Magazine Design
Increasing the number of channels publishers can reach new readers is probably number one job today for publishing companies. Apple started mobile revolution in 2010 with release of original iPad and suddenly publishers woke up in a reality where they have to embrace this new medium. Simple Magazine Design were developed to help publishers focus on delivering content to readers, relieve them of IT headache and dealing with App Store and Google Play Store policies.
Why Publishers should use Magazine Design?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Magazine Design were developed to help publishers focus on their job better.
PressPad Magazine Design
PressPad sees significant grow in the magazine category over last couple of month. The tool delivers a holistic approach to mobile publishing. With it Publishers can simply upload their content online, click "publish" and have a dedicated iPad and Android application ready. Try PressPad free.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!