Between 2010 (introduction of Apple iPad) and today Magazine Design Software become a necessary element of Publishers toolkit. They sit in the same compartment as Adobe InDesign now.
Magazines and newspapers around the World use Magazine Design Software already
Introduction of iPad in 2010, closely followed by Android tablets few months later really changed the way people consume content nowadays. New opportunities opened for many publishers and significant percentage of them already uses Magazine Design Software to get to the readers.
There are several reasons why magazine and newspaper publishers adopt Magazine Design Software so fast.
Firstly use of Magazine Design Software helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Magazine Design Software help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Magazine Design Software help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Publishers get more readers with Magazine Design Software
Increasing the number of channels publishers can reach new readers is probably number one job today for publishing companies. Apple started mobile revolution in 2010 with release of original iPad and suddenly publishers woke up in a reality where they have to embrace this new medium. Simple Magazine Design Software were developed to help publishers focus on delivering content to readers, relieve them of IT headache and dealing with App Store and Google Play Store policies.
PressPad – a great example of Magazine Design Software
PressPad was created to relieve publishers from the pain of dealing with App Store and Google Online Store policies. Using PressPad publishers don't have to build expensive IT teams, learn how to manage mobile projects, outsource work, and so on. All they have to do is use dead-simple online tool to bring their content to iPads and Android devices of their readers.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!