New wave of Magazine Publisher
In the age of Apple iPad and Android devices Magazine Publisher become more and more popular. Publishers try to use them as competitive advantage and a way to broaden their reach.
Magazine Publisher save tons of time and money
When you do the math and recap all of the costs, moving magazine mobile can end up very expensive. There all those costs that normally don't occur when you thing about magazine or a newspaper: hiring IT guys, setting up an infrastructure, managing software developers, designing for mobile, UX and UI testing, and so on.
Publishers choose Magazine Publisher
to reduce all this cost, but more importantly to focus on what they do best – creating great and original content for their readers.
Reasons behind publishers adopting Magazine Publisher
There are several reasons why magazine and newspaper publishers adopt Magazine Publisher
Firstly use of Magazine Publisher
helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Magazine Publisher
help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Magazine Publisher
help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Publishers get more readers with Magazine Publisher
Increasing the number of channels publishers can reach new readers is probably number one job today for publishing companies. Apple started mobile revolution in 2010 with release of original iPad and suddenly publishers woke up in a reality where they have to embrace this new medium. Simple Magazine Publisher
were developed to help publishers focus on delivering content to readers, relieve them of IT headache and dealing with App Store and Google Play Store policies.
PressPad – a great example of Magazine PublisherPressPad
was created to relieve publishers from the pain of dealing with App Store and Google Online Store policies. Using PressPad
publishers don't have to build expensive IT teams, learn how to manage mobile projects, outsource work, and so on. All they have to do is use dead-simple online tool to bring their content to iPads and Android devices of their readers.