Magazine Publishers need to use Magazine Publishing Online
Publishers strive to deliver better and better content to wider range of new readers. One of the latest piece in their equipment are Magazine Publishing Online.
Magazine Publishing Online save tons of time and money
When you do the math and recap all of the costs, moving magazine mobile can end up very expensive. There all those costs that normally don't occur when you thing about magazine or a newspaper: hiring IT guys, setting up an infrastructure, managing software developers, designing for mobile, UX and UI testing, and so on.
Publishers choose Magazine Publishing Online
to reduce all this cost, but more importantly to focus on what they do best – creating great and original content for their readers.
Why Publishers should use Magazine Publishing Online?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Magazine Publishing Online
were developed to help publishers focus on their job better.
Reasons behind publishers adopting Magazine Publishing Online
There are several reasons why magazine and newspaper publishers adopt Magazine Publishing Online
Firstly use of Magazine Publishing Online
helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Magazine Publishing Online
help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Magazine Publishing Online
help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
PressPad Magazine Publishing OnlinePressPad
sees significant grow in the magazine category over last couple of month. The tool delivers a holistic approach to mobile publishing. With it Publishers can simply upload their content online, click "publish" and have a dedicated iPad and Android application ready. Try PressPad