Magazine Publishers need to use Magazine Self Publishing
Publishers increase interest in Magazine Self Publishing to limit their overhead costs, deliver content faster and build relationship with readers on wider variety on mobile devices.
Publishers get more readers with Magazine Self Publishing
Increasing the number of channels publishers can reach new readers is probably number one job today for publishing companies. Apple started mobile revolution in 2010 with release of original iPad and suddenly publishers woke up in a reality where they have to embrace this new medium. Simple Magazine Self Publishing were developed to help publishers focus on delivering content to readers, relieve them of IT headache and dealing with App Store and Google Play Store policies.
There are several reasons why magazine and newspaper publishers adopt Magazine Self Publishing so fast.
Firstly use of Magazine Self Publishing helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Magazine Self Publishing help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Magazine Self Publishing help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
How Magazine Self Publishing can help you grow?
Every magazine publisher wants to grow. This is particularly hard in todays economy and with a limited resources. Fortunately there is an easy way to significantly enlarge markets that your company address – and this is mobile. While going mobile may sound tough it really isn't with a help of Magazine Self Publishing.
Publishers can test mobile markets spending very little money comparing to building custom solution. Therefore reach new people and grow!
PressPad – a great example of Magazine Self Publishing
PressPad was created to relieve publishers from the pain of dealing with App Store and Google Online Store policies. Using PressPad publishers don't have to build expensive IT teams, learn how to manage mobile projects, outsource work, and so on. All they have to do is use dead-simple online tool to bring their content to iPads and Android devices of their readers.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!