New wave of Magazines Subscriptions
Up until 2010 magazine publishers followed a very know path. Last big thing that happened to publishing industry was invention of the Internet and ever since not much changed. Until 2010 when completely new category of devices was introduced and very well adopted by the users: Apple iPads and Android tablets.
Magazines Subscriptions help small and medium publishers compete with big rivals
When Apple introduced the iPad in 2010 very few small publishers thought they can compete with big titles. What has happened since then surprised experts and media all around the World: rise of Magazines Subscriptions
helped mostly small publishers, while big media corporations fall behind or got stuck with custom build solutions that aged fairly quickly.
Why Publishers should use Magazines Subscriptions?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Magazines Subscriptions
were developed to help publishers focus on their job better.
Magazines Subscriptions save tons of time and money
When you do the math and recap all of the costs, moving magazine mobile can end up very expensive. There all those costs that normally don't occur when you thing about magazine or a newspaper: hiring IT guys, setting up an infrastructure, managing software developers, designing for mobile, UX and UI testing, and so on.
Publishers choose Magazines Subscriptions
to reduce all this cost, but more importantly to focus on what they do best – creating great and original content for their readers.
Magazines Subscriptions examplesPressPad
is a great example of Magazines Subscriptions
. With an easy to use interface, no software to install and quick response time Publishers can deliver dedicated applications to App Store and Android market in a matter of minutes. PressPad
is free to try and no long-term commitment is necessary.