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Magazine Publishers need to use Native IPad Applications
Native IPad Applications are a new weapon in the ongoing search for new readers and new markets. Publishers all around the world use them to create more appealing offer.
Magazines and newspapers around the World use Native IPad Applications already
Introduction of iPad in 2010, closely followed by Android tablets few months later really changed the way people consume content nowadays. New opportunities opened for many publishers and significant percentage of them already uses Native IPad Applications to get to the readers.
Why publishers need Native IPad Applications?
Publishers of all sizes can benefit from using Native IPad Applications in their day-to-day workflow. For one going mobile enlarge number of ways readers can access your publication. Secondly publishers that previously were operating only locally now can reach new markets without enormous costs of doing so 10 years ago. Lastly publishers can be one of the first in their category, therefore gain significant advantage over late adopters.
This is not only limited to big publishing companies. Introduction of App Store Newsstand and Google Play newsspaper and magazine categories allowed small publishers compete with big companies on equal rights. Final call is made by readers around the world. They vote with their credit cards.
Use of Native IPad Applications and fast adoption of iPads and Android tablets democratize publishing market and help small and medium publishers in a way that was simply not available to them few years ago.
Native IPad Applications help small and medium publishers compete with big rivals
When Apple introduced the iPad in 2010 very few small publishers thought they can compete with big titles. What has happened since then surprised experts and media all around the World: rise of Native IPad Applications helped mostly small publishers, while big media corporations fall behind or got stuck with custom build solutions that aged fairly quickly.
Native IPad Applications examples
PressPad is a great example of Native IPad Applications. With an easy to use interface, no software to install and quick response time Publishers can deliver dedicated applications to App Store and Android market in a matter of minutes. PressPad is free to try and no long-term commitment is necessary.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!