There are several reasons why magazine and newspaper publishers adopt Online Magazine Design so fast.
Firstly use of Online Magazine Design helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Online Magazine Design help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Online Magazine Design help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Why publishers need Online Magazine Design?
Publishers of all sizes can benefit from using Online Magazine Design in their day-to-day workflow. For one going mobile enlarge number of ways readers can access your publication. Secondly publishers that previously were operating only locally now can reach new markets without enormous costs of doing so 10 years ago. Lastly publishers can be one of the first in their category, therefore gain significant advantage over late adopters.
This is not only limited to big publishing companies. Introduction of App Store Newsstand and Google Play newsspaper and magazine categories allowed small publishers compete with big companies on equal rights. Final call is made by readers around the world. They vote with their credit cards.
Use of Online Magazine Design and fast adoption of iPads and Android tablets democratize publishing market and help small and medium publishers in a way that was simply not available to them few years ago.
Online Magazine Design save tons of time and money
When you do the math and recap all of the costs, moving magazine mobile can end up very expensive. There all those costs that normally don't occur when you thing about magazine or a newspaper: hiring IT guys, setting up an infrastructure, managing software developers, designing for mobile, UX and UI testing, and so on.
Publishers choose Online Magazine Design to reduce all this cost, but more importantly to focus on what they do best – creating great and original content for their readers.
PressPad - Online Magazine Design that will help you reach new readers worldwide
PressPad helps publishers deliver their content to iPad and Android tablets users with a sexy and easy to use dedicated applications. It only takes few steps to set up a dedicated mobile application for your magazine.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!