Up until 2010 magazine publishers followed a very know path. Last big thing that happened to publishing industry was invention of the Internet and ever since not much changed. Until 2010 when completely new category of devices was introduced and very well adopted by the users: Apple iPads and Android tablets.
How Online Magazine Publishers can help you grow?
Every magazine publisher wants to grow. This is particularly hard in todays economy and with a limited resources. Fortunately there is an easy way to significantly enlarge markets that your company address – and this is mobile. While going mobile may sound tough it really isn't with a help of Online Magazine Publishers.
Publishers can test mobile markets spending very little money comparing to building custom solution. Therefore reach new people and grow!
There are several reasons why magazine and newspaper publishers adopt Online Magazine Publishers so fast.
Firstly use of Online Magazine Publishers helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Online Magazine Publishers help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Online Magazine Publishers help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Why publishers need Online Magazine Publishers?
Publishers of all sizes can benefit from using Online Magazine Publishers in their day-to-day workflow. For one going mobile enlarge number of ways readers can access your publication. Secondly publishers that previously were operating only locally now can reach new markets without enormous costs of doing so 10 years ago. Lastly publishers can be one of the first in their category, therefore gain significant advantage over late adopters.
This is not only limited to big publishing companies. Introduction of App Store Newsstand and Google Play newsspaper and magazine categories allowed small publishers compete with big companies on equal rights. Final call is made by readers around the world. They vote with their credit cards.
Use of Online Magazine Publishers and fast adoption of iPads and Android tablets democratize publishing market and help small and medium publishers in a way that was simply not available to them few years ago.
Rise of Online Magazine Publishers
PressPad is a great example of Online Magazine Publishers. What it does is limit the number of variables when it comes to publishing on iPads and Android devices. The only thing that magazine publisher has to have is a PDF file with newest issue and they can have application ready in a few hours. Try publishing your magazine title with PressPad and see how you can benefit from being on the App Store.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!