Between 2010 (introduction of Apple iPad) and today Online Magazine Publishing become a necessary element of Publishers toolkit. They sit in the same compartment as Adobe InDesign now.
Online Magazine Publishing help small and medium publishers compete with big rivals
When Apple introduced the iPad in 2010 very few small publishers thought they can compete with big titles. What has happened since then surprised experts and media all around the World: rise of Online Magazine Publishing helped mostly small publishers, while big media corporations fall behind or got stuck with custom build solutions that aged fairly quickly.
Magazines and newspapers around the World use Online Magazine Publishing already
Introduction of iPad in 2010, closely followed by Android tablets few months later really changed the way people consume content nowadays. New opportunities opened for many publishers and significant percentage of them already uses Online Magazine Publishing to get to the readers.
Online Magazine Publishing save tons of time and money
When you do the math and recap all of the costs, moving magazine mobile can end up very expensive. There all those costs that normally don't occur when you thing about magazine or a newspaper: hiring IT guys, setting up an infrastructure, managing software developers, designing for mobile, UX and UI testing, and so on.
Publishers choose Online Magazine Publishing to reduce all this cost, but more importantly to focus on what they do best – creating great and original content for their readers.
Online Magazine Publishing leader: PressPad
When time is money (always?) Publishers turn their attention to companies like PressPad. What PressPad does is create a hustle–free environment where Magazine owners simply upload a PDF file, click "publish" and can focus on marketing their app. No IT consulting, months of application development and extraordinary costs – PressPad is a simple online tool that exactly the same.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!