New ideas for Online Magazine Subscriptions
Magazine and newspaper readers are looking for their favorite titles on their iPads and publishers have to respond quickly. This is why Online Magazine Subscriptions help shape publishing industry nowadays.
Reasons behind publishers adopting Online Magazine Subscriptions
There are several reasons why magazine and newspaper publishers adopt Online Magazine Subscriptions
Firstly use of Online Magazine Subscriptions
helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Online Magazine Subscriptions
help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Online Magazine Subscriptions
help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Why Publishers should use Online Magazine Subscriptions?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Online Magazine Subscriptions
were developed to help publishers focus on their job better.
Why publishers need Online Magazine Subscriptions?
Publishers of all sizes can benefit from using Online Magazine Subscriptions
in their day-to-day workflow. For one going mobile enlarge number of ways readers can access your publication. Secondly publishers that previously were operating only locally now can reach new markets without enormous costs of doing so 10 years ago. Lastly publishers can be one of the first in their category, therefore gain significant advantage over late adopters.
This is not only limited to big publishing companies. Introduction of App Store Newsstand and Google Play newsspaper and magazine categories allowed small publishers compete with big companies on equal rights. Final call is made by readers around the world. They vote with their credit cards.
Use of Online Magazine Subscriptions
and fast adoption of iPads and Android tablets democratize publishing market and help small and medium publishers in a way that was simply not available to them few years ago.
PressPad brings publisher closer to the readerPressPad
founders use to run a consulting company that was approached by magazine publishers all the time. They couldn't sell their services due to time and money required to plan and develop custom build applications. They realized there is a niche for that kind of software and this is how PressPad
was created – a free to try, simple to use, yet powerful tool that is now friend to hundreds of magazine titles around the Globe.