Use Online Magazines to deliver your magazine on iPad
Publishers strive to deliver better and better content to wider range of new readers. One of the latest piece in their equipment are Online Magazines.
Why Publishers should use Online Magazines?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Online Magazines were developed to help publishers focus on their job better.
Magazines and newspapers around the World use Online Magazines already
Introduction of iPad in 2010, closely followed by Android tablets few months later really changed the way people consume content nowadays. New opportunities opened for many publishers and significant percentage of them already uses Online Magazines to get to the readers.
There are several reasons why magazine and newspaper publishers adopt Online Magazines so fast.
Firstly use of Online Magazines helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Online Magazines help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Online Magazines help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
PressPad - Online Magazines that will help you reach new readers worldwide
PressPad helps publishers deliver their content to iPad and Android tablets users with a sexy and easy to use dedicated applications. It only takes few steps to set up a dedicated mobile application for your magazine.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!