Up until 2010 magazine publishers followed a very know path. Last big thing that happened to publishing industry was invention of the Internet and ever since not much changed. Until 2010 when completely new category of devices was introduced and very well adopted by the users: Apple iPads and Android tablets.
Publishers get more readers with Online Newspapers
Increasing the number of channels publishers can reach new readers is probably number one job today for publishing companies. Apple started mobile revolution in 2010 with release of original iPad and suddenly publishers woke up in a reality where they have to embrace this new medium. Simple Online Newspapers were developed to help publishers focus on delivering content to readers, relieve them of IT headache and dealing with App Store and Google Play Store policies.
Online Newspapers help small and medium publishers compete with big rivals
When Apple introduced the iPad in 2010 very few small publishers thought they can compete with big titles. What has happened since then surprised experts and media all around the World: rise of Online Newspapers helped mostly small publishers, while big media corporations fall behind or got stuck with custom build solutions that aged fairly quickly.
Magazines and newspapers around the World use Online Newspapers already
Introduction of iPad in 2010, closely followed by Android tablets few months later really changed the way people consume content nowadays. New opportunities opened for many publishers and significant percentage of them already uses Online Newspapers to get to the readers.
Online Newspapers examples
PressPad is a great example of Online Newspapers. With an easy to use interface, no software to install and quick response time Publishers can deliver dedicated applications to App Store and Android market in a matter of minutes. PressPad is free to try and no long-term commitment is necessary.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!