Magazine Publishers need to use Online Publishing

In the age of Apple iPad and Android devices Online Publishing become more and more popular. Publishers try to use them as competitive advantage and a way to broaden their reach.

Reasons behind publishers adopting Online Publishing

There are several reasons why magazine and newspaper publishers adopt Online Publishing so fast. Firstly use of Online Publishing helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Online Publishing help them do that. Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Online Publishing help reduce cost significantly both in terms of time and money. Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.

How Online Publishing can help you grow?

Every magazine publisher wants to grow. This is particularly hard in todays economy and with a limited resources. Fortunately there is an easy way to significantly enlarge markets that your company address – and this is mobile. While going mobile may sound tough it really isn't with a help of Online Publishing. Publishers can test mobile markets spending very little money comparing to building custom solution. Therefore reach new people and grow!

Why publishers need Online Publishing?

Publishers of all sizes can benefit from using Online Publishing in their day-to-day workflow. For one going mobile enlarge number of ways readers can access your publication. Secondly publishers that previously were operating only locally now can reach new markets without enormous costs of doing so 10 years ago. Lastly publishers can be one of the first in their category, therefore gain significant advantage over late adopters. This is not only limited to big publishing companies. Introduction of App Store Newsstand and Google Play newsspaper and magazine categories allowed small publishers compete with big companies on equal rights. Final call is made by readers around the world. They vote with their credit cards. Use of Online Publishing and fast adoption of iPads and Android tablets democratize publishing market and help small and medium publishers in a way that was simply not available to them few years ago.

Online Publishing leader: PressPad

When time is money (always?) Publishers turn their attention to companies like PressPad. What PressPad does is create a hustle–free environment where Magazine owners simply upload a PDF file, click "publish" and can focus on marketing their app. No IT consulting, months of application development and extraordinary costs – PressPad is a simple online tool that exactly the same.
John Morrow, TwoMorrows Publishing
"The goal for us using PressPad Stores, would be to avoid sending any more PDFs, so those people can't share them, or post them on torrent sites for free downloading by others."

— John Morrow Alter Ego Comic Books about PressPad Stores

Georgina Hunter-Jones, Helicopter Life Magazine
"Presspad works well for Helicopter Life magazine. We are a small circulation magazine about helicopters and have recently stopped having print issues, changing instead to digital. The App works well for us and subscribers are able to download it, and are reminded by a push notification every time a new one comes out."

— Georgina Hunter-Jones Helicopter Life Magazine about PressPad Magz

Paul Velasco - Publisher & Editor
"PressPad offers me a hassle-free, plug and play, cost-effective solution for delivering my Formula 1 news site on to mobile platforms. With over 1 dozen news posts every day the App handles it all without a fuss. And the support is fast and effective. 10/10 in my book."

— Paul Velasco Grand Prix 247 about PressPad News for WordPress

Corina Chirileasa, Romania Insider
"PressPad was an unexpectedly great solution for our Romania Insider news app. We've set it up quickly and then PressPad integrated rather fast all the features we needed, constantly offering us support in the meantime. Their response is fast and they have solutions for our requests, even without involving our agency. The app works well and the team at PressPad updates it when needed. We're very happy with their service."

— Corina Chirileasa Romania Insider about PressPad News for RSS feed


About PressPad

PressPad was established in 2011, just a few months after the inauguration of the revolutionary iPad by Steve Jobs during his unforgettable presentation on Apple Special Event in San Francisco.

iPad changed the way people perceived magazines publishing, and PressPad joined that revolution right away.

Our digital publishing platform for publishers is the answer for the rapidly growing mobile consumers segment and demand for easy-to-use digital publishing products.

We built PressPad as a software as a service solution with simplicity in mind delivering native mobile magazine apps, news apps, and digital newsstands for publishers base on a PDF format. Our customers are located mainly in the US, UK, Australia, and Japan. However, our apps support publishers scattered all around the world.

PressPad is a software as a service platform that is built around the publishers' needs. We speak human voice and understand that magazine apps or digital kiosks are must-have assets to win readers. Yet many magazine publishers need education in digital marketing and digital publishing. PressPad offers that level of commitment to help magazine publishers build necessary skills. So, we create magazine publishing apps and educate about digital magazine publishing.

PressPad is not another digital publishing platform because we closely work with publishers. Our one-on-one approach is well known and appreciated by many publishers. Especially those magazine publishers that are looking for a friendly digital publishing platform.

PressPad’s specialists become publishers’ advisors, trying to understand the publisher's unique needs. Thanks to that approach we can assess the marketing and sales processes of the publishers. That assessment makes us in power to adjust and optimize publishers' promotional processes. As an outcome, our publishers can earn more using the apps and marketing knowledge we share.

Every digital magazine is different and has a unique business environment. Publishers can read about successful magazine sales tips to build their skills too. Also, they can learn how to create an iPad magazine, and how to convert a magazine into a digital app available on the most popular mobile platforms.

Even skeptics who doubt bringing print magazines online admit that converting a print magazine to a mobile app is easy to do with PressPad.

We believe in PressPad, that even most niche publications can find their space and succeed online as digital magazines or mobile apps. Here is a case study to prove our stance.

Digital magazine publishing can be easy with PressPad. Try PressPad today. It costs you only time and a little bit of courage (smile).

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