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Publishing Digital Magazines for Apple iPad
Publishers strive to deliver better and better content to wider range of new readers. One of the latest piece in their equipment are Publishing Digital Magazines.
Why Publishers should use Publishing Digital Magazines?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Publishing Digital Magazines were developed to help publishers focus on their job better.
Magazines and newspapers around the World use Publishing Digital Magazines already
Introduction of iPad in 2010, closely followed by Android tablets few months later really changed the way people consume content nowadays. New opportunities opened for many publishers and significant percentage of them already uses Publishing Digital Magazines to get to the readers.
Reasons behind publishers adopting Publishing Digital Magazines
There are several reasons why magazine and newspaper publishers adopt Publishing Digital Magazines so fast.
Firstly use of Publishing Digital Magazines helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Publishing Digital Magazines help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Publishing Digital Magazines help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Publishing Digital Magazines examples
PressPad is a great example of Publishing Digital Magazines. With an easy to use interface, no software to install and quick response time Publishers can deliver dedicated applications to App Store and Android market in a matter of minutes. PressPad is free to try and no long-term commitment is necessary.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!