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Publishing Software bring publishers closer to their readers
Publishers increase interest in Publishing Software to limit their overhead costs, deliver content faster and build relationship with readers on wider variety on mobile devices.
Publishing Software save tons of time and money
When you do the math and recap all of the costs, moving magazine mobile can end up very expensive. There all those costs that normally don't occur when you thing about magazine or a newspaper: hiring IT guys, setting up an infrastructure, managing software developers, designing for mobile, UX and UI testing, and so on.
Publishers choose Publishing Software to reduce all this cost, but more importantly to focus on what they do best – creating great and original content for their readers.
Why Publishers should use Publishing Software?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Publishing Software were developed to help publishers focus on their job better.
How Publishing Software can help you grow?
Every magazine publisher wants to grow. This is particularly hard in todays economy and with a limited resources. Fortunately there is an easy way to significantly enlarge markets that your company address – and this is mobile. While going mobile may sound tough it really isn't with a help of Publishing Software.
Publishers can test mobile markets spending very little money comparing to building custom solution. Therefore reach new people and grow!
Rise of Publishing Software
PressPad is a great example of Publishing Software. What it does is limit the number of variables when it comes to publishing on iPads and Android devices. The only thing that magazine publisher has to have is a PDF file with newest issue and they can have application ready in a few hours. Try publishing your magazine title with PressPad and see how you can benefit from being on the App Store.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!