In the age of Apple iPad and Android devices Quark Digital Publishing become more and more popular. Publishers try to use them as competitive advantage and a way to broaden their reach.
Why Publishers should use Quark Digital Publishing?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Quark Digital Publishing were developed to help publishers focus on their job better.
Reasons behind publishers adopting Quark Digital Publishing
There are several reasons why magazine and newspaper publishers adopt Quark Digital Publishing so fast.
Firstly use of Quark Digital Publishing helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Quark Digital Publishing help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Quark Digital Publishing help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Why publishers need Quark Digital Publishing?
Publishers of all sizes can benefit from using Quark Digital Publishing in their day-to-day workflow. For one going mobile enlarge number of ways readers can access your publication. Secondly publishers that previously were operating only locally now can reach new markets without enormous costs of doing so 10 years ago. Lastly publishers can be one of the first in their category, therefore gain significant advantage over late adopters.
This is not only limited to big publishing companies. Introduction of App Store Newsstand and Google Play newsspaper and magazine categories allowed small publishers compete with big companies on equal rights. Final call is made by readers around the world. They vote with their credit cards.
Use of Quark Digital Publishing and fast adoption of iPads and Android tablets democratize publishing market and help small and medium publishers in a way that was simply not available to them few years ago.
Quark Digital Publishing examples
PressPad is a great example of Quark Digital Publishing. With an easy to use interface, no software to install and quick response time Publishers can deliver dedicated applications to App Store and Android market in a matter of minutes. PressPad is free to try and no long-term commitment is necessary.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!