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6 search results for "magazine-publisher"

The Importance of Optimizing Your Digital Magazine for SEO

Distributing a magazine online is the first step to success in today’s publishing industry. Letting yourself be found effectively by potential readers is the second one. How do you increase your web visibility and make people come across your resources on their own? There is a way to achieve that and it is called SEO.

Millions of people search for millions of queries every day, trying to find an answer to their questions typed into Google. Including you. How many pages of Google search results do you usually visit? One, two, three? If you chose the last two answers, you belong to a definite minority. The statistics on this topic are stunning. The research shows that only 0.63% of people click on the second page. Knowing that, ask yourself a question – what are the chances your content will be found by people who haven’t met your brand yet?

Whether you are a small local magazine or a bigger national publication, you have to provide your business constant visibility in search results – the higher, the better – to be found by people who are looking for something. And we will tell you how to achieve that.

ChatGPT and Magazine Publishers — New Friendship in the Business World

The artificial intelligence (AI) chatbot called ChatGPT, which has taken the world by storm, increasingly boldly enters the publishing business. Although it’s not perfect and still needs a lot of improvement, we can already say that it has significant potential to drive the next revolution of the digital magazine world.

Along with announcing the release of the free version of ChatGPT, the public went on reconnaissance — to be more specific, 100 million users in just over two months since launch. People logged in to get answers to the most diverse questions that could pop into their heads. The Internet has been flooded with screenshots of these (sometimes ridiculous) dialogues. The result? Some said there was nothing to be fascinated with, others, on the contrary, that there is unlimited potential in this tool.

So, who is right?

Basically, both. The ChatGPT needs a lot of improvement and at this point, it is not able to fully replace full-time employees. However, it can help them a lot, especially if we are talking about magazine publishers.

Layout of a Magazine is More Important Than You Think – See Why

While the magazine cover is like the house door inviting you to come inside, the layout of a magazine is like the interior that makes you want to stay inside.

Do you know the rule of cleaning the house saying that there are three types of things you need to keep: useful, pretty, and those you have an emotional bond with? It is similar to magazines. People buy and read regularly only those publications which are useful, pretty, and have emotional meaning for them.

Each of these three issues – utility, prettiness, emotions – is the responsibility of a different team of people preparing magazines: writers, designers, and marketers. ​​Only their cooperation can lead to success. In this article, we take a look at one of the components of prettiness success – the layout of a magazine.

Why do we focus on this particular part?

As old birds in the publishing business, we think that a layout of a magazine is much more important than everybody thinks.

Online Magazine Or News App? The Simple Answer To The Big Question

The publishing industry focuses on digital-oriented distribution channels, like online magazines and news apps, as never before. This is due to a few factors: the development of technology, decreasing interest in print issues and thus lowering advertising revenues, a new, more tech-savvy generation of readers, or the Covid-19 pandemic complicating traditional distribution.

The publishers’ goal is always the same – find this kind of digital publishing solution that will help with growing and maintaining their own distribution channels, simultaneously, will secure online sales, maximize the revenue, allow them to stay present in the competitive market, and respond to the readers’ needs.

– What would be better to achieve it: an online magazine or a news app? – we often hear this question.

In most cases, our answer is “both”.

Why? What role do these solutions play in the magazine publishing world? Why do they work best when are used together?

Come and get to know it.

Digital Typography Guide For Magazine Publishers

Digital typography is a natural phase in the development of writing that has been going on for centuries. Even if at the beginning the technique of arranging type was something that had a pure utility function, it became a part of visual art over time. Choosing the right fonts, the size of the letters, and the space between them are the challenges that every creator of texts, magazines, or websites must face. All of this is to provide people with the pleasure of reading at the highest possible level while maintaining the principles of usability, convenience, and uniqueness of the content. This article has been written to help you achieve these goals.

In the beginning there was the word. Or a letter, in fact. Or actually, it was the typeface. Johannes Gutenberg – does that ring a bell for you? The moment he invented the mechanical movable-type printing press is considered by Europeans to be the beginning of the printing era.

That was the time when it all started.

There was a boom in printing along with creating new characters, designing typefaces, and layouts. Over the years, typography has entered every aspect of our lives, and now (although you probably don’t pay attention to it) it’s absolutely everywhere and surrounds us from every angle of daily life. Don’t believe it?

Look at your books and their spines with the titles; open your kitchen cupboard and peek at the product names on their boxes; dig at the name of your fridge inscribed on its door; enter the shopping center and focus on the names put at the shops’ entrances. Do you already know what I’m talking about?

Today, apart from the traditional typography used in print, its digital counterpart has an equally important place in designing and preparing publications.

Whether you are a publisher, designer, creator of a magazine or a website, or just a font fan, go deeper into this digital typography guide to be able to prepare a stunning online publication.

How to Create a Digital Magazine for an IPad?

Apple’s iPad has changed the digital publishing industry for good. Never before have publishers had such an easy to use and handy device that allows to distribute their online magazines in a professional way. To make this process a great pleasure PressPad designed a software platform to create iPad magazines easily, without spending time and money.

If you use PDF format for your content, you are already halfway to success in effectively building brand identity on App Stores, where you can sell or distribute your publications for free next to the most popular and largest newspaper and magazine names.

Think about your digital circulation as an extra feature for your audience and the niche you serve. For example, if your online publication is consumed mostly on smartphones or tablets, during travelling or meetings, a mobile magazine app will allow people to read even in the offline mode.

However, if your magazine audience is gathered around your website then it’s quite savvy to think about our digital magazine software called PressPad Store that enables you to create an easily installable kiosk to sell access to your magazine in PDF format.

On the one hand, our magazine apps can be seen as distribution channels, and on the other – as effective content marketing tools.

Then how to publish your own digital magazine in the App Store to widen your target range by mobile users? In this article, we’re going to describe exactly what you’ll need to launch your own flip page digital magazine app.

You will see in a moment how easy it is.

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