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Tag: content marketing

Three Truths We Found After Analyzing Almost 300,000 Visits to Digital Magazine Websites, You Need to Know

The digital publishing goal is converting website visitors into subscribers and then into buyers, resulting in increasing the sales of online editions on computers, tablets, and smartphones.

The road to achieving this leads through systematic data analysis, understood as deep insights, what provides better knowledge about the visitors’ real needs, and understanding what attracts them most. The result is contributing to engaging readers in content, and building a loyal audience which is a long-term investment worth all the efforts. To succeed with revenue, digital publishers need to understand readers’ behavior and aspects of the online selling process.

Only then they can manage their website effectively, prepare the most engaging content, publish in their rush hours, and in the effect, build strong relationships, earn subscribers, and drive revenue.

There’s not a quick solution to achieve it. However, this process is worth the effort, the more so, there’s a free tool that helps to unveil all the secrets – Google Analytics.

We analyzed ten different digital publishers’ websites gathering around topics like lifestyle, finance, sport. Thanks to Google Analytics we collected data which comes from the last 12 months – from March 2020 to March 2021.

Here are the most intriguing conclusions we received that might be significant for digital publishers and their monetization process.

PressPad Introduces IBeacon Press Lounge for Venue Marketing

With the introduction of “PressPad Lounge”, we are entering a completely new land of location marketing. “PressPad Lounge” is an innovative product that will be available for venue owners. There, digital magazines will meet people at their actual location thanks to the iBeacon technology.

The Best Videos on Digital Publishing You Should See Despite Your Experience

Through this article you will have a chance to see fantastic videos that bring knowledge and inspiration for digital publishers at all levels of experience. No matter how advanced you are in the art of publishing digital magazines, I am sure that you will benefit from watching them.

Digital Magazine, the Modern Communication Channel of Your Company’s Choice

Digital magazines lay on the same evolutionary path blogs do. They help build online identity and just as blogs did in the past, they are successively becoming a must-have online asset for modern companies. In this article, you will hear from our publishers why they have decided to start their own digital publishing ventures.

Native Content Marketing The Most Promising Digital Publishing Use Case

Digital publishing on mobile devices has all it takes to dominate the tactics utilized in native content marketing activities. What’s more digital publishing on mobile platforms combines three of the most efficient content marketing tactics that I am going to describe.