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Tag: paywall

How to Reach 3.5 Million Readers in a Year? Romania Insider Case Study

For online publishing businesses, establishing different digital distribution channels and building an engaged audience around a brand are as important as preparing high-quality content. Taking care of all these elements gives a chance for commercial success and profitable digital sales. A mobile app plays a major role in this venture.

Many of PressPad’s customers are following this path of development and achieving great results measured in the number of readers and subscribers. Today we’d like to present to you Romania Insider, a news website whose efforts are leading them to reach over 460,000 readers from all over the world every month (February 2020; with a peak of over 800,000 readers in March 2020) and over 3.5 million people from all over the world every year (2019).

Who are they and what’s the secret of their success?

Let’s take a peek behind the curtain.

A Flexible Paywall in the PressPad News Apps — Innovation or Revelation to the News Publishing Industry?

PressPad, a digital publishing technology company supports magazine publishers since 2011. Now, they are on their way to innovate business models in the news publishing industry with a better paywall implementation.

“How to monetize online content?” — This evergreen question may finally get the correct answer.

Does It Pay to Use a Paywall?

The integral part of the publishers’ life is devising a business plan leading to monetizing content. One of the most successful strategies is a paywall, which is used by the most influential world newspapers, niche magazines, and WordPress publishers.

Newspapers like “The New York Times”, “The Daily Mail” or “The Wall Street Journal” have successfully generated income through a method of limited access. How is it possible that this way based on paid subscriptions achieved success in the age of immediate, quick and free admission to news and information?