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Author: Paulina Kubala-Chuchnowska

www.presspadapp.com

Step to Better Decision Making. PressPad News Introduces Advanced Analytics for Blog Apps

Real-time analytics and easy-to-understand dashboards are an important tool in the modern publishers’ toolbox. Now it is also a part of PressPad News platform.

If someone asked me, what is the most important thing in running their own company, I would say that it is not business acumen and experience, as many people would think. Both come with time. What about intuition? It is based on the analysis of trends and the needs of your market niche.

So where is the secret of making right business decisions?

What is in common for successful brands is data analysis. Companies such as Google and Amazon prove how data mining could make business better.

Be Successful, Be Digital. Your Publishing Challenges Vs Our PressPad Solutions

Many publishers wonder if it is worth having a mobile app instead of a website, what’s the best way to sell an online magazine and what benefits can digital publishing bring.

Well, one obvious answer would be saving lots of trees.

And now more seriously.

New Tools for WordPress Publishers and Content Producers — PressPad News Update

There are lots of tools for WordPress. PressPad News focuses on content and our new tools for content producers help them achieve their business goals.

The ongoing development and improvement process of mobile publishing accompanies us from the beginning. New features in the mobile applications platform we created for WordPress publishers enable opportunities to monetize on mobile, improve communication with readers and improve quality of the Internet traffic to the content.

Online Publishing Free Consultation for Bloggers, Web Magazines, and Content Marketers

During development of PressPad we used the knowledge from the other more experienced people and brands. They were mentoring us. It’s been quite a time of intensive learning. Now, it’s time for this to work the other way.

If you are a magazine publisher, blogger or the news publisher, see what we’ve prepared for you.

How to Unleash the Secret Power of Your WordPress Blog for the Mobile Users

Do you run a web magazine or a blog? You can achieve brilliant results with your online business if it can be experienced as a mobile app.

Your digital marketing journey has never been so ready for this kind of medium.

To make it easier, we prepared one of a kind digital marketing guide for bloggers and online publishers. This free cookbook is all about the app marketing basics which can help you with promoting your content.

With this guide, you will go through the following spheres of interest:

10 Ways to Increase Blog Traffic and Readership

The development of new technologies has enabled the sharing of content and information on a huge scale. Willingness to share might increase the referral traffic if well implemented on your blog.

Today, we can publish news and information visible for thousands of readers in a very short time. It’s possible because the number of media channels and various technologies that help to increase your reach is still growing. The situation becomes more complicated when you want to not only reach these groups but also to encourage them to keep with us and constantly increase traffic to your website.

How to Create a Digital Magazine for an IPad?

Apple’s iPad has changed the digital publishing industry for good. Never before have publishers had such an easy to use and handy device that allows to distribute their online magazines in a professional way. To make this process a great pleasure PressPad designed a software platform to create iPad magazines easily, without spending time and money.

If you use PDF format for your content, you are already halfway to success in effectively building brand identity on App Stores, where you can sell or distribute your publications for free next to the most popular and largest newspaper and magazine names.

Think about your digital circulation as an extra feature for your audience and the niche you serve. For example, if your online publication is consumed mostly on smartphones or tablets, during travelling or meetings, a mobile magazine app will allow people to read even in the offline mode.

However, if your magazine audience is gathered around your website then it’s quite savvy to think about our digital magazine software called PressPad Store that enables you to create an easily installable kiosk to sell access to your magazine in PDF format.

On the one hand, our magazine apps can be seen as distribution channels, and on the other – as effective content marketing tools.

Then how to publish your own digital magazine in the App Store to widen your target range by mobile users? In this article, we’re going to describe exactly what you’ll need to launch your own flip page digital magazine app.

You will see in a moment how easy it is.

6 Golden Rules To Design Successful Digital Magazine

Your app is your brand on App Store – if you are about to publish your digital magazine on mobile devices read this article and find out how to prepare a good looking digital magazine design, a recommendable content which is read with pleasure and which works on Apple mobile devices with iOS and Android controlled tablets and smartphones.

Your native PressPad app is a virtual kiosk and, at the same time, a reader visible in News Stand which allows readers to look through successive digital issues. A great advantage of such a solution is that you can put every issue in your PressPad publisher panel in a PDF format and subscribers of your magazine will instantly see successive issues on their tablets or smartphones.

Creating a Dedicated Newsstand App for iPad

There are two trends in the field of magazine apps for iPad; the first one is building dedicated applications, and the other one is about web apps. This article focuses on the first approach and describes the process of creating a dedicated newsstand app for iPad ready to conquer the App Store by magazine publishers.

Let’s take a short trip back in time.

It’s 2012. Apple introduces the fourth-generation iPads and the iPhone 5 (the last smartphone overseen by Steve Jobs). At the same time PressPad launches an iOS app dedicated to publishers who wants to go mobile with their content. Over the following years, Apple develops the iOS system and introduces changes in the App Store, determining PressPad’s app evolution.

Together with creating a newsstand app for iPad, PressPad also ensures permanent supervision over Apple’s updates. From now on, all of the magazine apps created by PressPad are compatible with those following the iOS version. In practice, it means that publishers may forget about technical stuff and dealing directly with Apple on their own; instead they can focus on the things really important for them – the magazine content.

Accordingly, an iPad app for magazine publishers becomes the core product of PressPad.

Suddenly, a significant change comes along.