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Tag: publishing

Unlocking the Potential of Digital Publishing: A Guide for Magazine Publishers

The debate about the changes, trends, and direction of growth in the digital publishing industry is not a discussion about books and magazines. It is a debate about the development of technology or, to be more specific, about how it has changed our daily lives. This impact is much greater than we think.

It comes to your attention when you observe kids. Have you had a chance recently to see how a few-year-old children open and use a notebook or a book today? If not, prepare to be shocked. One of the recent reports shows they are trying to swipe or tap pages like a smartphone or tablet. 

We can not blame them. These kids were born in a world full of interactive screens which were put in their hands from an early age. They treat every paper-page thing in the same way as devices, reflexively and intuitively. 

For such a tech-savvy generation (and each next one will be even more agile), traditional publications will be unattractive and simply boring. It’s like someone would order you to communicate with them by writing a letter on a typewriter instead of sending a message on one of the popular channels.

You can do it, but to what end?

Special Time for Publishers and PressPad is Coming

The passing year along with the global pandemic and world wide lockdown forced publishers to take bold steps in running their businesses to stay afloat. Those were mainly the radical acceleration of the shift from print to the digital distribution of all types of publications and redirecting the monetization activities from advertisements to the subscription model. Both of these transformations seem to be strong foundations for the further industry’s development in 2021 – the more so as the future of digital publishing looks bright.

We cannot deny that 2020 has been a challenging time for many different brands. The good news is that it’s coming to an end. Today, with hope, excitement, but also anxiety (what an explosive mixture!), we are waiting for the new. What publishing experts predict is that the next year will be based on the further development of subscriptions strategy, mobile content delivery, and distribution channels expansion.

Today, we’d like to show you something that will make the vision of the publishing future be dominated only by positive feelings. We’ll prove that 2021 promises to be a generous year for publishers, and explain why PressPad is preparing surprises for them.

Check what 2021 will bring to you.

Facebook Invests Additional Millions to Support News Industry

Coronavirus crisis affects the news industry. People are demanding accurate information. The growing importance of local journalism is a fact. But how does news publishers can come closer to readers with accurate information?

According to the Facebook announcement the news industry is working under extraordinary conditions to keep people informed during the COVID-19 pandemic.

Unprecedented Times for Publishers

Hi guys, due to the current global economic situation, PressPad decided to create a special offer of digital distribution for affected publishers. If you know anyone who would benefit from reducing their fixed cost of physical distribution please share this offer with them.

The point is that PressPad does not require any long term commitments so once the situation will be back to normal it is easy to restart print while stoping digital service.

— But wait! Is it okay to invest during a global economy slow down? — You may ask.

Be Successful, Be Digital. Your Publishing Challenges Vs Our PressPad Solutions

Many publishers wonder if it is worth having a mobile app instead of a website, what’s the best way to sell an online magazine and what benefits can digital publishing bring.

Well, one obvious answer would be saving lots of trees.

And now more seriously.

Online Publishing Free Consultation for Bloggers, Web Magazines, and Content Marketers

During development of PressPad we used the knowledge from the other more experienced people and brands. They were mentoring us. It’s been quite a time of intensive learning. Now, it’s time for this to work the other way.

If you are a magazine publisher, blogger or the news publisher, see what we’ve prepared for you.

News App for WordPress Blogs from PressPad

PressPad News, a WordPress to mobile app platform is a mobile marketing tool for bloggers, online magazines, and ebook authors.

We called it PressPad News because after connecting with your WordPress blog or a web magazine, the app brings the latest content from your site right to your reader’s iPhone or iPad.

The Best Videos On Publishing You Should See For Inspiration

Access to unlimited information is a great part of the digital world. We can watch inspiring conferences bringing together all the brilliant minds from all over the world without leaving home. We can travel through time to see how printed magazines were created before the computer age. We can feel the magic of the publishing industry thanks to online videos.

Now, I am going to share with you eight short movies that provide knowledge and inspiration. From design, through case studies, to the history of magazine publishing. Watch and get inspired.

How to Get Your Digital Magazine App Featured on the App Store

There are many ways to popularize your digital magazine so that it would be increasingly and more willingly downloaded from App Store. A lot depends on the starting factors, such as whether you already publish your title on other platforms, whether you already have printed edition readers, and whether they belong to a model group of digital edition readers.

In order to answer these questions, we took a closer look at 10 most popular magazines published by PressPad, to check whether there exist any activities that are common to the publishers who can boast a large number of digital magazine app downloads.

How To Publish Digital Comics on App Store

If you are a comic strip author and your creations don’t end up in the drawer, consider reaching millions of Apple mobile device users. You can’t lose on publishing your works on the iPad, especially when we do it for you converting PDF file into a native mobile app.

If you create your own online comic and you’re wondering how to reach Apple device users with it or you just want to get your digital comic known at App Store, this article will give you some tips on what to focus your attention on while creating a PDF file which we will then process at PressPad into a native iPad application.

How to Make Your Digital Magazine App Profitable

If you are seriously thinking about turning a profit with your digital magazine, you should start selling. There are, however, various ways of selling digital products. You can start charging your readers for access to your digital magazine, or you can provide it for free, generating exclusive, high quality traffic to your online store.

Both sales strategies work well but there are few things every strategy has in common and which you should know about. In this article I will highlight five areas you must focus on in order to make your digital magazine profitable.