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Tag: magazine

Magazine Publishers Are The Real Winners Of The New Apple Privacy Policy

Apple is a company that needs no introduction. Together with Facebook and Google, it dominates the technological world and sets the tone for different kinds of businesses. Each, even the smallest change these big three introduce can have a huge impact on the whole world. This is what has happened recently due to announce the new privacy policy by Apple. It’s time to say it loud and clear: magazine publishers are real winners of this situation.

Who would have thought that such a little change would make so much noise?

Guided by the belief that privacy is a fundamental human right and one of their core values, Apple decided to facilitate people’s access to privacy policy settings. They don’t ban tracking but will require app creators to obtain consent from their users to track them.

This little step can make big changes in the advertising market, what many entrepreneurs worry about. However, all the signs indicate that the magazine publishers can sleep peacefully because they can become secure business partners for advertisers.

What changes will Apple introduce? How will it influence magazine publishers? If you want to know answers to these questions, read on.

Digital Magazine Platform Comparison Between Mobile Apps and E-kiosk Flipbooks

Digital magazine publishing is the art of adjusting the content type and distribution platform to the changing readers’ demands, and technological development. No matter what type and size of a publisher you are, finding relevant distribution channels is an integral part of your content marketing strategy. A well-chosen platform brings together special, profiled readers who are actively interested in your brand and are willing to subscribe.

Our 10-year experience has shown us how many publishers, when looking for a distribution platform for their content, face a question – should I choose a mobile app or an e-kiosk flipbook? To dispel the doubts, we decided to point out the main features of both of these solutions – each of them is unique, and meets specific needs.

What kind of needs?

See and find out which solution is tailored to your publishing activity.

10 Years of PressPad – a Story of How to Change the Magazine World Thanks to Digital Publishing Platforms

PressPad celebrates its 10th birthday this year. It is an opportunity to take a trip down memory lane: summarize achievements we got, mention key moments we experienced, talk about challenges we faced. Therefore, we’d like to invite you to read this article, which will allow you to get to know our story better, find out what motivates us, and maybe make you want to create a digital publishing future with us.

Have you ever experienced a moment of suspension when someone asks you what you were doing yesterday and you don’t remember it? It is a strange phenomenon in which we can’t recall what happened literally moments ago. What’s more interesting, sometimes we keep in mind what happened a few years ago better than a day before.

Let’s go back in time… 10 years.

It’s 2011. What does the world talk about?

After 25 years, The Oprah Winfrey Show ends. Many people will miss its sense of humor and wisdom or tens of millions of dollars worth of “Oprah’s Favorite Things” giveaways. The whole world sings “Rolling in the Deep” together with a singer who is a revelation of the music scene – Adele. The word “blockchain” is used in print for the first time. The same year Steve Jobs dies, and Apple Inc. becomes the most valuable company in the world.

This year our story begins. It is the starting point of a series of events that we hadn’t even dreamed of then.

We’d like to invite you to accompany us on our sentimental journey. Hop in!

Be Successful, Be Digital. Your Publishing Challenges Vs Our PressPad Solutions

Many publishers wonder if it is worth having a mobile app instead of a website, what’s the best way to sell an online magazine and what benefits can digital publishing bring.

Well, one obvious answer would be saving lots of trees.

And now more seriously.

The Cartooning Life of Magazine Cartoonist: Interview with Dan Rosandich

We often think about content as something that is a natural part of our digital life. It’s present all around the digital world and you just have to tap on it, and poof, you got it.

Someone, however, has to create it. Write it, draw it, compile it from the useless chunks of bits into something useful, beautiful, something that generates emotions just like cartoons do.

In this article, I am talking with Dan Rosandich, a magazine’s cartoonist with lifelong experience. His passion to draw and tips for publishers on working with cartoonists.

In our day to day job at PressPad, we answer lots of questions directed by magazine publishers. Most of them are about mobile technology, mobile magazine apps, onboarding print subscribers onto digital magazines and so on. Magazine apps marketing is also among the top subjects.

10 Reasons Why Self Mobile Publishing Tool is the Best Way to Get Your Magazine Published on iPad

There are small and medium publishing houses which still are in two minds whether to join digital revolution or not. Some are sceptical about publishing magazines and newspapers on tablets and claim that it still is an expensive and painstaking job. However, the fact is that using such tools as PressPad magazine app development is really easy. Your magazine app can be available on mobile devices within odd 14 days.