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Author: Paulina Kubala-Chuchnowska

www.presspadapp.com

What Does Apple App Store Tax Reduction Mean for Publishers?

The App Store Tax reduction becomes a reality. “Apple announces App Store Small Business Program” – this headline appeared on Apple’s website yesterday bringing many small and medium-sized company owners a lot of excitement and hope. The released news means that publishers will receive a 15% reduction on the App Store tax from in-app purchases. All this to ensure higher profits for the vast majority of publishers selling applications and services on the App Store.

The program will launch on January 1, 2021, and Tim Cook, Apple’s CEO, said that it has been created to “help developers fund their small businesses, take risks on new ideas, expand their teams, and continue to make apps that enrich people’s lives.”

That’s one small step for Apple, one giant leap for publishers.

Come and see what you need to know about the new App Store tax.

What Does the End of Adobe Flash Mean for Digital Publishers?

Some people think of it with a tear in their eyes; others claim with relief that it’s a natural necessity that had to come some time; the rest feel the excitement of looking for new solutions. The end of Adobe Flash Player planned on December 31, 2020, is already a certainty. It will bring digital publishers new, exciting challenges in their business functioning.

In 2007, Mark Anders, back then an Adobe employee, described the Flash as a new publishing tool of the century, and pointed out how it changes the digital world: “We have let more people publish – whether it’s blogging or having a MySpace page, or uploading to YouTube”. He probably didn’t expect then that a decade later Adobe would announce the death of this technology.

Although it cannot be denied that Flash had a huge contribution to the development of Internet websites and digital magazines, its time has come to an end. Today we are getting ready to say goodbye to this technology for good.

What does it mean for publishers who have used digital publishing platforms based on Flash?

How to Reach 3.5 Million Readers in a Year? Romania Insider Case Study

For online publishing businesses, establishing different digital distribution channels and building an engaged audience around a brand are as important as preparing high-quality content. Taking care of all these elements gives a chance for commercial success and profitable digital sales. A mobile app plays a major role in this venture.

Many of PressPad’s customers are following this path of development and achieving great results measured in the number of readers and subscribers. Today we’d like to present to you Romania Insider, a news website whose efforts are leading them to reach over 460,000 readers from all over the world every month (February 2020; with a peak of over 800,000 readers in March 2020) and over 3.5 million people from all over the world every year (2019).

Who are they and what’s the secret of their success?

Let’s take a peek behind the curtain.

PressPad Has Launched a Brand New Magazines App for Android

In PressPad, we’ve published hundreds of news apps, thousands of digital issues, and served millions of readers, worldwide. Drawing on years of practical experience we are putting into publishers’ hands the brand-new advanced mobile app, enhanced with useful features and modern look. The goal is to distribute magazines on Google Play even more effectively.

Building this digital publishing solution we decided to focus on PDF files usage. The reason was that this format is well known and mostly used by publishers and authors as sources of online content. This is also a good foundation to create a dedicated mobile magazine app available for Android smartphone users.

Are you curious about the effect?

Come and see what PressPad’s new magazine app solution looks like.

PressPad News Premium Feature to Search for Content in Your App

While journalists and publishers are working overtime under extraordinary conditions to provide people with ongoing data during the Covid-19 pandemic, PressPad contributes too and improves the process of exploring information by adding a search feature to the news apps platform.

The situation in which we have found ourselves recently, and along with it isolation and quarantine, resulted in a massive increase in information consumption all over the world. News websites have experienced doubling traffic these days, although the unquestionable winners are local publishers, who noted an 89% boost.

The stabilized functioning of profitable publishing businesses today should be based on ensuring continuity and fluency of content delivery. It means the necessity of the diversification of content distribution channels, and answering yourself this question:

– What is the best thing that I can give my readers today?

6 Digital Publishing Trends For 2021

There are two main factors that have an impact on digital publishing trends development: the rate of technological improvements and the time in which readers assimilate them. In both of these aspects, we can talk about high-speed today. For publishers, being up to date with current trends is an opportunity to improve strategies related to monetization, distribution and content marketing. In which direction will these tendencies go in 2021?

Digital technological innovations and changes have created favorable circumstances for digital publishing improvement, such as the possibility of diversifying content streams and revenue sources. They also bring publishers wider opportunities to analyze website visitors and design eye-catching publications.

Looking at all of the above, it can be said that digital publishing has a bright future ahead of it.

What will 2021 bring? Will it be the continuation of already known digital publishing trends or the arrival of surprising novelties?

One thing’s for sure – news technologies will play first fiddle again, so – stay tuned!

How to Add a WordPress Comments Section to Your Website?

Generating digital publishing revenue has moved from an ad concentrated model to monetization strategies based on paid subscriptions and paywalls. For publishers, this shift means a necessity to concentrate on building an online community gathered around their content. The goal is to transform engaging readers into paying subscribers. Enabling the WordPress comments section, available on desktop as well as on mobile app, can help achieve this goal.

Everyone who has once tempted to read a discussion on the Internet below any article can understand why some publishers decide to disable comments. The reasons seem quite obvious: fear of hate speech, unreasonable criticism or just impolite statements. Constant moderation process requires extra work and, quite often, hiring new employees. It’s easier to close the comments section or… move a discussion to social media channels. The second option means voluntary resignation from keeping readers on publishers’ sites and giving them in the technology giants’ hands.

The possibility of writing (and reading!) comments doesn’t just mean participating in the discussion with the author or other people. It’s an extension of the article, improvement of the journalism value and finally, transformation of passive readers into active ones, which has a huge impact on building a sense of belonging to the group. From here it’s a very short journey to trusting the brand and staying longer with the content, which will result in subscribing and paying. Consequently, you as publishers, journalists and authors face a challenge to be community organizers today.

Where should you start? From making it possible for people to express their thoughts under articles, using different devices they read on. You can do it thanks to tools like Disqus and Facebook Comments.

Get to know how to install the WordPress comments section to start building a circle of your supporters.

10 Top Digital Publishing Experts You Should Know

Digital publishing revolution has turned upside down magazines and newspapers industry, as well as significantly affected book market and changed the perception of academic and kids publications. Now, all these fields are connected by one common factor – the possibility of distribution thanks to digital platforms e.g. mobile apps or online newsstands. The goal is to maximize the potential of the content, reach the wide audience, increase range and revenue. Behind each of the above areas stands a number of digital publishing experts – innovators, successful people, who share their experience and knowledge online. Let’s get to know them!

It would seem that in the era of widespread Internet access, finding any required information is easy, simple and pleasant. Well, it doesn’t resemble staying long hours in libraries and flipping books (it seems like only yesterday!). But is it really easy and fast to get valuable materials thanks to Google research?

We will not argue with the statement that the Internet is an enormous, unlimited source of knowledge. The thing is to know how to use it to find a piece of information which is verified and trustworthy. We all live in the age of multiplicity of data, ubiquitous fake news, quasi-experts’ speeches and paid influencers, where no one checks the source of news before passing it on.

Sheer madness!

The news publishers are one of those who benefit most from these circumstances. They based their business and monetization models (such as paywall and subscriptions) on building loyalty and serving reliable information. Readers surrounded by fake news are ready to pay for high-quality content.

Today, the ability to search and select data is invaluable. It has nothing to do with typing a million terms into the browser and searching various websites for hours – such strategy takes time and doesn’t guarantee success in finding what you are looking for.

Digital publishing knowledge – how to get it?

How to Promote a Magazine on Social Media?

At every critical moment on the path of exploring content on different digital distribution channels, magazine publishers should catch potential customers’ attention and offer them tailor-made value encouraging to visit their website. The goal is to build a loyal audience base, which will eventually lead to monetization on the next level of a sales funnel. The direct road to achieve it is through social media which are the best way to promote magazine brand successfully.

Have you ever wondered what factors affect people’s buying decisions? This process is mainly determined by the recognition of the brand or someone’s recommendation. Products you already know or heard about are taking precedence among the others during the purchasing.

Social media marketing is based on a similar mechanism – building brand visibility, getting recommendations and easy sharing function – all those elements foster recognition of the product by customers. For publishers, this is a perfect opportunity to present a piece of their content to a wide audience. It results in improving website traffic and generating more revenues whilst reducing marketing costs.

To turn all social media activities into gold, it’s necessary to know where to be and how to do it right.

That’s the main reason why we’ve started a series of articles dedicated to specific social media platforms. The goal is to equip publishers with proper knowledge that allows to make profits without sharing them with technology companies.

Facebook is our first shot. In just a moment you’ll find out that it can be your greatest friend in the social media journey.

News App Themes for Magazine Publishers from PressPad

As a response to growing digital publishers’ needs and expectations in the mobile design area, PressPad has expanded app themes offer. At stake is emphasizing the quality of the news content in a great style suiting the magazine line.

If someone told us that making a successful news app is based only on great content, we would add that it’s only half of the truth.

Digital publishers also need a reliable way of surfacing their materials without compromising app functionality.

To make a magazine app memorable, improve mobile readers experience and highlight the value of articles, distinctive design is a must. Eye-catching visuals not only captivate users but also help them focus on a better understanding of what articles are really about. That’s why we have come up with a large diverse collection of mobile app themes which are the part of PressPad News platform.

In this article, we would like to present several unique app themes of publishers who trusted us – it is a result of playing with color schemes, types of fonts, tiles, and pictures.

Let’s explore it!

Content Distribution Diversification, a Critical Tactic to Effective Monetization

Enter the new digital reality of distributed content: uncover online platforms, choose tools to improve capabilities, continuously analyze the situation, and the fight against the giants. Sound like the outline of an adventure video game? You couldn’t be more wrong! These are the challenges waiting for publishers today on their digital journey. But what exactly are these challenges and how should publishers respond to them?

Only a few years ago, the critical question publishers asked themselves was: to be or not to be digital? Today, online content publishing is a global trend which doesn’t mean resigning from print at all but provides new distribution and monetization possibilities for all kind of publishers including book publishers and the authors alone.

You will learn why and how digital publishers and authors should diversify their distribution and monetization channels. I will also clarify why the newsletter and branded mobile apps contribute to building a loyal audience and engage readers.