PressPad celebrates its 10th birthday this year. It is an opportunity to take a trip down memory lane: summarize achievements we got, mention key moments we experienced, talk about challenges we faced. Therefore, we’d like to invite you to read this article, which will allow you to get to know our story better, find out what motivates us, and maybe make you want to create a digital publishing future with us.
Have you ever experienced a moment of suspension when someone asks you what you were doing yesterday and you don’t remember it? It is a strange phenomenon in which we can’t recall what happened literally moments ago. What’s more interesting, sometimes we keep in mind what happened a few years ago better than a day before.
Let’s go back in time… 10 years.
It’s 2011. What does the world talk about?
After 25 years, The Oprah Winfrey Show ends. Many people will miss its sense of humor and wisdom or tens of millions of dollars worth of “Oprah’s Favorite Things” giveaways. The whole world sings “Rolling in the Deep” together with a singer who is a revelation of the music scene – Adele. The word “blockchain” is used in print for the first time. The same year Steve Jobs dies, and Apple Inc. becomes the most valuable company in the world.
This year our story begins. It is the starting point of a series of events that we hadn’t even dreamed of then.
We’d like to invite you to accompany us on our sentimental journey. Hop in!
How to Add a WordPress Comments Section to Your Website?
Generating digital publishing revenue has moved from an ad concentrated model to monetization strategies based on paid subscriptions and paywalls. For publishers, this shift means a necessity to concentrate on building an online community gathered around their content. The goal is to transform engaging readers into paying subscribers. Enabling the WordPress comments section, available on desktop as well as on mobile app, can help achieve this goal.
Everyone who has once tempted to read a discussion on the Internet below any article can understand why some publishers decide to disable comments. The reasons seem quite obvious: fear of hate speech, unreasonable criticism or just impolite statements. Constant moderation process requires extra work and, quite often, hiring new employees. It’s easier to close the comments section or… move a discussion to social media channels. The second option means voluntary resignation from keeping readers on publishers’ sites and giving them in the technology giants’ hands.
The possibility of writing (and reading!) comments doesn’t just mean participating in the discussion with the author or other people. It’s an extension of the article, improvement of the journalism value and finally, transformation of passive readers into active ones, which has a huge impact on building a sense of belonging to the group. From here it’s a very short journey to trusting the brand and staying longer with the content, which will result in subscribing and paying. Consequently, you as publishers, journalists and authors face a challenge to be community organizers today.
Where should you start? From making it possible for people to express their thoughts under articles, using different devices they read on. You can do it thanks to tools like Disqus and Facebook Comments.
Get to know how to install the WordPress comments section to start building a circle of your supporters.